Intellectual Property

The intellectual property of a business consists of the sum of all things a company stands for with all the intangible assets it has developed over the years such as text, graphics, videos, labels, manuals, product and service designs, recipes, research and...

Amazing Video-Marketing Facts

Amazing Video-Marketing Facts A video in an email marketing campaign increases click through rate by almost 300% Mobile video consumption increases by 100% every year. If you use a video on a mobile campaign it is more likely by 92% to be shared with others by your...

Mobile Friendly or Mobile Only?

Mobile Friendly or Mobile Only? The market is like an ever-changing living organism. Nothing is static, habits change, technology changes, new means are added and others become obsolete. This is why before designing any marketing activity we need to study the current...

Advertising – Place your Bets!

advertising-place-your-bets Every business is different and the audience on each market segment has different needs, wants and behavioral patterns. This is why not every strategy works for every business. Multiple factors need to be considered before setting up the...

Top 5 benefits of Business Mentoring

Top 5 benefits of Business Mentoring You will get a successful professional – Providing you an expert’s Point Of View on your business or project. You will gain accumulated experience – from someone that has the background and has implemented similar tasks...