Every business is different and the audience on each market segment has different needs, wants and behavioral patterns. This is why not every strategy works for every business. Multiple factors need to be considered before setting up the exact media mix to be used and the specific objectives quested on the optimal promotional strategy. The basic factors that need to be set are budget, timing, man-hours, competition activities, aims and monitoring methods.
Social media and online advertising can be a massive game changer but it can also become a black hole eating up all invested money with none or very limited return. The online media have carefully designed the advertising plans they offer to their customers similarly to a casino where the house always comes out to be the winner at the end. Advertisers need to realize it is normal for them to think of their own profit first. This means that if you do not play your cards right, the longer you play, the more you lose! Every online promotion plan looks extremely attractive when presenting how profitable it can be for your business. To turn it to a moneymaker (and there are plentiful examples of small businesses that have done that) you really need to think twice developing a more serious approach with a Marketing Agency that can deal the cards to your advantage on the online universe.
Contact us and ask for a winning strategy to the odds on your side and attract more customers out of your competitors.