2021 Digital Marketing Trends

2021 Digital Marketing Trends 2021 is here. The global pandemic in 2020 brought dramatic changes to every business. At the same time, significant developments have emerged on digital marketing, springboarding new trends.  Social Media platforms will become major...

Intellectual Property

The intellectual property of a business consists of the sum of all things a company stands for with all the intangible assets it has developed over the years such as text, graphics, videos, labels, manuals, product and service designs, recipes, research and...

Amazing Video-Marketing Facts

Amazing Video-Marketing Facts A video in an email marketing campaign increases click through rate by almost 300% Mobile video consumption increases by 100% every year. If you use a video on a mobile campaign it is more likely by 92% to be shared with others by your...

Mobile Friendly or Mobile Only?

Mobile Friendly or Mobile Only? The market is like an ever-changing living organism. Nothing is static, habits change, technology changes, new means are added and others become obsolete. This is why before designing any marketing activity we need to study the current...

Advertising – Place your Bets!

advertising-place-your-bets Every business is different and the audience on each market segment has different needs, wants and behavioral patterns. This is why not every strategy works for every business. Multiple factors need to be considered before setting up the...