After identifying target markets and segments, marketing strategists sketch the buying processes followed by each market segment. To do that they group relevant marketing data that track their customers online behavior. The complete set of successive procedures that lead to the purchase of a product or service are called the “customer journey”.

The first step in every customer journey is “what is this?” where something has triggered customer’s curiosity and wants to know about a product or service.

In the next stage the customer wants to know “what does it do” seeking for possible uses.

In the third step, the potential customer wonders “what problem will it solve for me” and seeks for specific applications of the product or service in real life situations.

Many will leave in the process but the ones that will get positive answers on each phase will seek “how can I buy it” stating their need to buy. A sale will occur if the product has the right price and is easily accessible at the specific time.

Although customer journey mapping is a very important task for a business it is not always been done with success. The trickiest task for marketers is to find the timing and the location of each step, detecting the particular responses every segment seeks to get information and proceed to a purchase.

This is where data can provide valuable insights to generate more relevant and “to the point” campaigns. After collecting and analyzing information from all the following sources, we can design campaigns that would answer the critical questions on each stage of the customer journey. That would make the journey smoother keeping more customers on-board increasing conversions.

Landing pages Visits, Products Bought, Products Added to Cart, Conversion Paths, Conversion Sources, Buyer’s Personal & Demographic data, Products Attributes, Marketing Triggers, Search Terms Used, Products Display Design, Average Cart Value, Sales Statistics

This is How to Generate More Sales Through Marketing and E-commerce Data from a professional marketer and a sales expert perspective.

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