What is SEO?
When someone is searching on Google, the search engine is trying to match this search with the title, the text, the images, the videos, the products and the services contained on every active webpage out there. The results presented are ranked in order of importance. The parameters that define this ranking in relation to the relevance of each search consists the algorithm of the search engine. Besides Google nobody else knows exactly the full extent of the algorithm.
Good SEO managers know that the strength of each parameter is variable and great SEO managers know that in order to gain higher ranking they need to combine as many “native” parameters as possible. As it is natural for a company to promote own services, Google promotes its own “native” services by adding them more value on the algorithm. This means that pages that combine many Google elements – like YouTube, AdWords, blogs, GoogleApps, Gmail, Google Maps, Picasa and many others - will rank higher than their competitors that do not use those elements. This algorithm is constantly evolving by adding more elements that are taken under consideration and changing the strength of parameters mixing up the rules of the game.
Our Digital marketing experts have the experience to understand the effects of each change and do the required adjustments on our client’s web sites and portals to keep them on the top of their target market. Every time we design a new SEO strategy we make sure to update our knowledge base adapting the latest version of the algorithm embracing promoted elements that make the difference for our valued customers.
This offering includes:
- SEO Ranking measurement before
- Organic SEO Management
- SEO objectives setting
- Define and assess keywords and key-phrases
- Embed “smart” algorithm influencing elements on your website or web store
- Develop a SEO monitoring and fine-tuning system to retain control of your SEO performance
A Comprehensive SEO audit report along with the ongoing SEO ranking measurement method and the corresponding changes on your website will be delivered in 20 days.