Designing and managing PPC
Pay-Per-Click plans can attract visitors on a website if designed and implemented by professionals. The market segments behaviour needs to be analysed and the specific keywords or key-phrases (long-tail keywords) needs to be defined in advance of any PPC plan. The initial PPC draft is then tested to define the optimal mix of words combined with the daily budget the company can invest. Return On Investment (ROI) is the most important metric we suggest for PPC campaigns. Each ad is designed to reach the desired audience, be attractive to generate clicks and trigger a specific call to action like fill in a form, make an online purchase or other. All actions are measurable and all conversions from one to the other are monitored. Besides marketing and professional experience, mathematical, financial, statistical and analytical skills are also involved in this process.
To exploit the full extent of the given budget avoiding unnecessary cash going down the drain, our PPC plan includes a PPC market assessment audit on the client markets. This report allows us to customise the campaign elements matching client’s needs with the budget before designing the full scale Strategic PPC plan.
By purchasing the Strategic PPC Plan we will analyse your market performing:
- Market segments analysis
- Behavioural patterns identification
- Campaign design – PPC market assessment report
- Metrics parameterisation
- Campaign management and budget optimisation
Finishing our work we will deliver a hard copy and digital file of the final Strategic PPC plan with a comprehensive analysis report in 30 days.