It seems like even a social media giant like LinkedIn, that has recently been acquired by Microsoft, can still surprise us all with childish mistakes. In an organisation of that size it is typical for the marketing department to deal with analogous budgets and multiple campaigns every year. The corresponding professionals that can run such a department could be the CMO (Chief Marketing Officer), Marketing managers, account executives, marketing analysts, communication experts, PR executives, copywriters, content developers, web developers, design executives, and a number of in-house marketers. 

The structure ...

AI in advertising

Artificial Intelligence powered campaigns will soon be dominating the web. AI uses machine learning to capture, analyse, manage and optimize the targeting of ads by defining the channels less used by competitors. As this not only increases advertising effectiveness but also drastically decreases cost, AI can take over classic analysis very fast. AI tools can provide marketing professionals lighting fast and super reliable insights on what are the keywords - key phrases - that are more effective for their target market at the lower possible cost.

The algorithm Facebook uses on...

Money for Nothing

Every business is different and the audience on every market segment has different needs, wants and behavioral patterns. This is why not every strategy works for every business out there. Multiple factors need to be considered before setting up the exact media mix to be used and the specific objectives quested on each promotional strategy. The basic factors that need to be addressed first are budget, timing...

Planning Power

While others have no idea if and when their marketing is successful or not some businesses have achieved a level of accuracy that allows them to define the exact performance of every activity. The most common reasoning for that is...

Smart Sales

Planning the daily routine of a sales team, top class sales managers start by prioritizing tasks by the level of difficulty. Adding up a condition that deals with the emotional stage and the conviviality of a salesperson can, not only increase effectiveness but also nourish professionalism. Sales that can be done easily like periodic re-sales or up-sales on existing clients and others that do not require much effort but do count on each salesperson’s account and bonuses could be identified as smart sales.

To develop a psychological boost on low level sales force...

What startups want

Creating a startup company is a great challenge. A new company starts with an idea of a service or product that can do things better than all existing solutions. The entrepreneur is full of passion with the idea and determined to introduce it in the market. At this stage the only one that knows there is an alternative product or service consumers can be benefited from is the entrepreneur.

Before attempting to get incorporated...

When plans go wrong

Setting up a new business is very hard. Every start-up company is faced with thousands of parameters that need to be controlled involving a lot of pain and effort. The factors that can go wrong in the process are plentiful and it is true that more than 70% of the new businesses fail. The critical elements that differentiate the ones that fail from the ones that succeed are ability to learn from mistakes, the urge to stand up every time after falling and communication.

When starting, no...

Machine Learning

The fact is that elements of human thinking involving data gathering-evaluation-analysis, reasoning and decision making has been made possible to be reproduced by machines under controlled conditions. Combined with learning algorithms designed to evaluate decisions taken to improve the ones that will follow, machines are already in position to take over some human activities. The general term used for applications operating like that is what is widely known as Artificial Intelligence. 

In business machine learning and decision making will soon take over...

Merry Christmas!

Let’s get personal!

It is only five days before Christmas and we could not think of a better time to get to know each other better by sharing our story with you.

After working for more than 20 years in large cities we started seeking for a change to improve our life quality. Changing lifestyle isn’t easy. Walking away from the mainstream can be scary especially when combined with the effort to set-up a new venture on unknown territory.  

The most pleasant surprise came in from the local people! 

Spooky Marketing

He/She knew it was coming so what have your marketers planned ahead for your Halloween Digital Marketing Plan? What are your aims on this Bank Holiday? How much are you spending and what are you expecting from the implementation of your plans?