
It seems like even a social media giant like LinkedIn, that has recently been acquired by Microsoft, can still surprise us all with childish mistakes. In an organisation of that size it is typical for the marketing department to deal with analogous budgets and multiple campaigns every year. The corresponding professionals that can run such a department could be the CMO (Chief Marketing Officer), Marketing managers, account executives, marketing analysts, communication experts, PR executives, copywriters, content developers, web developers, design executives, and a number of in-house marketers.
The structure ...