Online Shopping

Posted by Chris Sempos on 12/11/2017 to Digital Mediums
Online Shopping
Online Shopping – Christmas Special

Christmas shoppers are still crowding in malls and the high street, but there is also a steadily increasing trend towards online spending that should be seriously considered. A significant piece of the global retail market has already shifted online. In 2017 it is expected to be slightly over 10% meaning that over 2.11 trillion dollars worldwide has been spent online this year. This is expected to be further increased, exceeding 15% by 2021.

Since the operating expenses are high and the profit margin is very low in most popular retail categories, a sales loss of over 10% can be very damaging for a retailer. This means that..

Artificial Intelligence in Advertising

Posted by Chris Sempos on 11/29/2017 to Digital Mediums
Artificial Intelligence in Advertising

AI in advertising

Artificial Intelligence powered campaigns will soon be dominating the web. AI uses machine learning to capture, analyse, manage and optimize the targeting of ads by defining the channels less used by competitors. As this not only increases advertising effectiveness but also drastically decreases cost, AI can take over classic analysis very fast. AI tools can provide marketing professionals lighting fast and super reliable insights on what are the keywords - key phrases - that are more effective for their target market at the lower possible cost.

The algorithm Facebook uses on...

Money for Nothing

Posted by Chris on 11/17/2017 to Digital Mediums
Money for Nothing

Money for Nothing

Every business is different and the audience on every market segment has different needs, wants and behavioral patterns. This is why not every strategy works for every business out there. Multiple factors need to be considered before setting up the exact media mix to be used and the specific objectives quested on each promotional strategy. The basic factors that need to be addressed first are budget, timing...

Planning Power

Posted by Chris on 11/4/2017 to Digital Mediums
Planning Power
Planning Power

While others have no idea if and when their marketing is successful or not some businesses have achieved a level of accuracy that allows them to define the exact performance of every activity. The most common reasoning for that is...

Unlimited Budget

Posted by Chris on 10/21/2017 to Advanced Business
Unlimited Budget

Unlimited Budget

To realize the optimal performance a marketing plan can achieve try this simple trick. Imagine what would be your aims and what promotional activities you would plan to achieve them if your budget was unlimited. This will allow you to aim as high as possible making you think you could do anything. You will reveal the exact boundaries holding your organization back and develop a methodology money can buy to overcome every difficulty...

From Start-Up to Scale-Up

Posted by Chris on 10/12/2017 to Advanced Business
From Start-Up to Scale-Up
Scaling-up a business

Developing a business model that works is a big struggle. It is not easy to find treasure wandering on uncharted territory. You know you are in business when presenting your offering, your friends like it, an extended audience likes it and you have managed to sell on a target market with a healthy profit. Yes you have started up a business but what is next?

Scaling-up the business is a different story...

Missing Opportunities

Posted by Chris on 9/22/2017 to Advanced Business
Missing Opportunities

Missing Opportunities

Every business objective can be reached using various resources, with many different processes, with various man-hours and other costs within significantly different time spans. It is a matter of choices that will be made by each company’s decision making processes mechanisms with the specific set of corporate criteria defined in the company strategy. In Start-ups and small businesses were all that are not well-defined it is much easier to take a decision that will not be optimized to the best interest of the company. This happens because small business owners and managers do not have...

How to Develop Smart Sales

Posted by Chris on 9/8/2017 to Advanced Business
How to Develop Smart Sales

Smart Sales

Planning the daily routine of a sales team, top class sales managers start by prioritizing tasks by the level of difficulty. Adding up a condition that deals with the emotional stage and the conviviality of a salesperson can, not only increase effectiveness but also nourish professionalism. Sales that can be done easily like periodic re-sales or up-sales on existing clients and others that do not require much effort but do count on each salesperson’s account and bonuses could be identified as smart sales.

To develop a psychological boost on low level sales force...

When do I have a business?

Posted by Chris on 9/1/2017 to Advanced Business
When do I have a business?

When do I have a business?

The truth is that not all business ideas become real businesses. The main aim of a business is to generate profit but to reach to that point a great number of parameters will have to be examined and the basic benchmarks will need to be defined. Not everything in a new business is uncharted, existing knowledge can save a lot of money. The basic mechanics, the structural elements the financial management and many other minor functions of a business are almost standard and easily repeatable with small adjustments. Previous knowledge can be used to inspect and stress test the conditions under new ideas can produce a money flow and also in building the foundations of a new business.

To start operating...

How to boost hospitality sales

Posted by Chris on 8/24/2017 to Advanced Business
How to boost hospitality sales

How to boost hospitality sales

Sales and marketing across the hospitality industry has dramatically changed in the last fifteen years. In 2002 the majority of hotel reservations, restaurant and activity bookings was made by phone/telex/fax generated by a tour operator. Today the fastest growing hospitality company – Airbnb – does not own or maintains a single room yet in 2017 it values over US$ 31bn. Booking.com on the other hand has become the top advertiser of the industry spending over US$ 40bn on Google Adwords in 2013.

Sale plan effectiveness in hospitality depends on the level and the number of foreseen income sources...