Online Shopping – Christmas Special
Christmas shoppers are still crowding in malls and the high street, but there is also a steadily increasing trend towards online spending that should be seriously considered. A significant piece of the global retail market has already shifted online. In 2017 it is expected to be slightly over 10% meaning that over 2.11 trillion dollars worldwide has been spent online this year. This is expected to be further increased, exceeding 15% by 2021.
Since the operating expenses are high and the profit margin is very low in most popular retail categories, a sales loss of over 10% can be very damaging for a retailer. This means that..