Top 5 benefits of email marketing
Direct – The latest email Marketing technology utilizes fully personalized designs directly targeting specific market segments.
Reach – Email marketing is one of the most effective marketing mediums in reaching the desired audience. Reach is multiplied when recipients forward it to others not on the original list.
Conversions – Depending on the segment, the average percentage of leads instantly completing the desired action is 3.5 to 4%.
Cost – Compared to physical direct mail that has a cost of €0.40 to €0.67 each, email marketing does not have individual postage fees (about 60 emails can be sent with the cost of 1 direct mail) and for every €1 spent an average of €40 of income is produced.
Fast results – over 85% of email marketing generated sales occur in the first four hours after sending the campaign.