" Experience is as important as knowledge but neither can stand alone "
Chris is a senior Marketing professional having over 25
years of experience in marketing management consulting, training, sales
management and business development and an active
mentor registered with the local Enterprise Boards of Laois, Offaly and Carlow. Having a MSc in Digital
Marketing and a BA in Marketing and Economics he can offer quality services on researching,
designing, evaluating and managing marketing and business strategies. His
experience includes the 2017 Digital
Marketing Plan of the Road Safety Authority of Ireland, the design and
management of the award winning SKYY
Vodka campaign, the Philip Morris -
Marlboro - safe driving events, the Porsche
World Roadshow, a pan-European
competition for BP, the “don’t drink
and drive” campaign in Formula 1 for Diageo and much more. By breaking down
and analyzing each task he can generate new plans on how to define market
segments, increase market shares and sales, reduce costs, automate procedures, productize
services, generate leads and create new business concepts in the digital era. His
consumer behavior and profiling expertise allows him to coach, identify and
develop unique characteristics on individuals to be developed on a professional
Chris can also help you understand and utilize more
complex marketing elements like Big Data analytics, Internet of Things (IoT)
applications, Artificial Intelligence decision making implementations,
Marketing strategy and tactics, Digital marketing campaigns, Email Marketing,
Mobile Marketing, online Budgeting Marketing plans, Promotional plans,
Advertising campaigns, Strategic decisions, Sales and Marketing Budgeting,
Predictive statistics, Marketing analytics,
Sales and Marketing cloud automations and digital programming, Lead
generation and prototype Sales processes designs.
The role of the mentor is to challenge and support your plans and assist you to keep in track with your objectives. As an experienced mentor his aim will be to suggest ways to develop the capability to solve your own problems. The point is to be able to see the complete picture, exploit the full extent of the already existing knowledge understand each situation and take the most beneficial decision for your business
Having someone so experienced as a source of guidance and advice can only add value to your business helping you avoid the most common mistakes made from inexperienced entrepreneurs and at the same time be aware of all known shortcuts funding sources and management techniques that can boost your business.
Besides traditional meetings, this mentoring can also be offered through video-conferencing software.
You can read more on Chris's experience by clicking here