Impossible is Nothing

Posted by on 4/19/2017 to Advanced Business
Impossible is Nothing

Impossible is nothing!

But have you ever thought how ridiculously hard it is to be laconic?

A slogan – end line, strapline, baseline, brand-line, pay-off, tag or tagline – is called to express a complex concept in a few words. In most cases producing a memorable and dramatic tag line that would be effective is a long and painful process. The value proposition of the brand has to be clearly expressed to be understood and embraced by the target customers. Brands that have done that right do not only capitalize on the benefits but are also acknowledged with the respect of their business environment including their competitors.

Many baby boomers (born 1945 – 1960) and especially maturists (born pre-1945) were using maxims (like “Location, location, location” or “He who learns but does not think is lost” or “Early to bed, early to rise, makes a man healthy, wealthy, and wise") when chatting with others. Today, casual conversations are full of slogans that are so effective and so exposed they have gradually substituted most of the old public wisdom sayings in everyday phraseology.

Some memorable and effective taglines we could think of in random order are:

  1. ADVANCEMENT THROUGH TECHNOLOGY (Vorsprung durch technik ) - AUDI
  2. BECAUSE YOU’RE WORTH IT - L'Oréal
  3. EVERY LITTLE HELPS - TESCO
  4. BETCHA CAN’T EAT JUST ONE – Lays
  5. I’M LOVING IT – McDonalds
  6. IMPOSSIBLE IS NOTHING – Adidas
  7. JUST DO IT - Nike
  8. THERE ARE SOME THINGS MONEY CAN’T BUY. FOR EVERYTHING ELSE, THERE’S MASTERCARD – Mastercard
  9. THINK DIFFERENT – Apple 
  10. THE FUTURE’S BRIGHT. THE FUTURE’S ORANGE – Orange
  11. THE LAST PLACE YOU WANT TO GO – Dixons
  12. THE LISTENING BANK – Midland Bank
  13. MELTS IN YOUR MOUTH, NOT IN YOUR HAND – M&Ms
  14. THE BEST A MAN CAN GET – Gillette Razors
  15. ULTIMATE DRIVING MACHINE – BMW
  16. DON’T LEAVE HOME WITHOUT IT – American Express
  17. GRACE…SPACE…PACE – Jaguar
  18. HAVE A BREAK. HAVE A KIT KAT. – Rowntree
  19. MY GOODNESS, MY GUINNESS – Guinness
  20. PASSION LED US HERE - STARBUCKS

Try us to create a slogan for you, we will bring together a memorable phrase that will include the key benefit you offer your customers differentiating you from your competition and create positive feelings on your brand. 

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