How to generate Digital Sales
Before attempting to develop an online sales plan we first need to identify the differences and the similarities of the most popular online sales channels. To widen their presence approaching potential customers through different offers, the most successful online merchants use more than one sales channel.
To get a holistic view on what is out there, besides setting up an e-commerce website, a company that wants to sell online has many more options to do so. Channels and platforms like classified ad sites and apps, mobile applications, ebay, amazon, facebook shop, booking agents, comparative agents, review agents, distributor’s e-shop, blog sales and others that add up every day can generate a substantial turnover for a business.
Besides technical solutions and the available alternative mediums, a digital sales plan – as any other plan – will have to be structured on a time schedule, with specific aims, metrics, indexes and control tools. This plan will also have to have a budget that will never allow cost of sales to exceed a specific percentage of the end price allowing a healthy profit margin for the business. With cost under control the next factor that needs our attention is communication. That element has been extensively analyzed here. Comments and testimonials have become basic online sales tools.
Where there are no previous data gathered, the first implementation of any plan will have to come up with an initial test period that will provide valuable real market data on what works and what does not perform as expected. In this period the customer journey will have to be mapped as accurately as possible and the main elements that trigger sales will need to be identified. This will allow the professional sales plan designer to perform the corresponding adjustments so that the final plan will be optimized to generate the desired digital sales.