How delighted would you be if you could launch your products and services like Steve Jobs? Being digital professionals we love studying the great pioneers to generate innovative approaches when launching a new or re-launching a redesigned product or service. The optimal strategy should plan your launch escalating on feelings and suspense triggering reactions like comments, shares and content generated by opinion leaders influencing your audience. This inspired approach is exactly what our launch state-of-the-art campaign package is offering.
Digital Launch Campaign (3 month strategy plan)
Study the product or service to visualize the revolution it will bring in the market
Define the elements of your product or service your customers would love to show-off
Draft Launch strategy with aims and metrics (delivered on week 2)
Master plan design focusing on people not the product or the service
Digital launch event plan for the launch date
Create and sustain myths over the product or service
Final Launch strategy (containing the main rationale, timeline of activities and detailed media mix strategy, aims metrics and alerts, and web add-on suggested elements for online pre-orders) on hard copy, electronic file and digital implementation.