Unlimited Budget

Posted by Chris on 10/21/2017 to Advanced Business
Unlimited Budget

Unlimited Budget

To realize the optimal performance a marketing plan can achieve try this simple trick. Imagine what would be your aims and what promotional activities you would plan to achieve them if your budget was unlimited. This will allow you to aim as high as possible making you think you could do anything. You will reveal the exact boundaries holding your organization back and develop a methodology money can buy to overcome every difficulty...

From Start-Up to Scale-Up

Posted by Chris on 10/12/2017 to Advanced Business
From Start-Up to Scale-Up
Scaling-up a business

Developing a business model that works is a big struggle. It is not easy to find treasure wandering on uncharted territory. You know you are in business when presenting your offering, your friends like it, an extended audience likes it and you have managed to sell on a target market with a healthy profit. Yes you have started up a business but what is next?

Scaling-up the business is a different story...

Missing Opportunities

Posted by Chris on 9/22/2017 to Advanced Business
Missing Opportunities

Missing Opportunities

Every business objective can be reached using various resources, with many different processes, with various man-hours and other costs within significantly different time spans. It is a matter of choices that will be made by each company’s decision making processes mechanisms with the specific set of corporate criteria defined in the company strategy. In Start-ups and small businesses were all that are not well-defined it is much easier to take a decision that will not be optimized to the best interest of the company. This happens because small business owners and managers do not have...

How to Develop Smart Sales

Posted by Chris on 9/8/2017 to Advanced Business
How to Develop Smart Sales

Smart Sales

Planning the daily routine of a sales team, top class sales managers start by prioritizing tasks by the level of difficulty. Adding up a condition that deals with the emotional stage and the conviviality of a salesperson can, not only increase effectiveness but also nourish professionalism. Sales that can be done easily like periodic re-sales or up-sales on existing clients and others that do not require much effort but do count on each salesperson’s account and bonuses could be identified as smart sales.

To develop a psychological boost on low level sales force...

When do I have a business?

Posted by Chris on 9/1/2017 to Advanced Business
When do I have a business?

When do I have a business?

The truth is that not all business ideas become real businesses. The main aim of a business is to generate profit but to reach to that point a great number of parameters will have to be examined and the basic benchmarks will need to be defined. Not everything in a new business is uncharted, existing knowledge can save a lot of money. The basic mechanics, the structural elements the financial management and many other minor functions of a business are almost standard and easily repeatable with small adjustments. Previous knowledge can be used to inspect and stress test the conditions under new ideas can produce a money flow and also in building the foundations of a new business.

To start operating...

How to boost hospitality sales

Posted by Chris on 8/24/2017 to Advanced Business
How to boost hospitality sales

How to boost hospitality sales

Sales and marketing across the hospitality industry has dramatically changed in the last fifteen years. In 2002 the majority of hotel reservations, restaurant and activity bookings was made by phone/telex/fax generated by a tour operator. Today the fastest growing hospitality company – Airbnb – does not own or maintains a single room yet in 2017 it values over US$ 31bn. Booking.com on the other hand has become the top advertiser of the industry spending over US$ 40bn on Google Adwords in 2013.

Sale plan effectiveness in hospitality depends on the level and the number of foreseen income sources...

Social Media Science

Posted by Chris on 8/17/2017 to Digital Mediums
Social Media Science

Social Media Science

Out of the 3 billion users of the internet, over 2 billion of them have at least one active social media account. If we consider usage frequency, time spent, the messaging system, and the email notifications within each account, we can get glimpse of the colossal power of social media today.

The data collected and updated about each user’s age, education, locality, income status and much more like preferences hobbies, travelling and specific spending patterns are...

Branding Mystique

Posted by Chris on 8/4/2017 to Advanced Business
Branding Mystique

Branding “Mystique”

Branding is a memorable verbal and visual representation of a company.  Visible elements of a brand include brand name, logo, tag line, colours and design trademarks. An effective corporate identity builds an emotional bond with the customer. It is associated with a positive user experience aiming to build long term trustful relationships that will generate repeating business for the company. Brand identity is what differentiates a company from competitors. Not all aspects of a brand are visible, Unique Selling Point (USP), company culture, philosophy and positioning are among the non-visible elements of a brand strategy.

Value associations with a brand are...

What Can Digital B2B Services do for your business

Posted by Chris on 7/30/2017 to Digital Mediums
What can Digital B2B Services do for your business

What Startups Want

Posted by Chris on 7/23/2017 to Advanced Business
What Startups Want

What startups want

Creating a startup company is a great challenge. A new company starts with an idea of a service or product that can do things better than all existing solutions. The entrepreneur is full of passion with the idea and determined to introduce it in the market. At this stage the only one that knows there is an alternative product or service consumers can be benefited from is the entrepreneur.

Before attempting to get incorporated...